Privacy and Trust
Privacy Policy
Anuri Activewear respects your privacy. This Privacy Policy explains the personal information we collect, how we use and disclose it, how long we may retain it, and the choices and rights that may be available to you.
Last updated: July 16, 2026
Privacy at a Glance
Clear information about how your data is handled.
We collect information needed to operate our store, complete orders, support customers, secure transactions, understand website performance, and provide marketing where permitted.
Information You Provide
This may include your name, contact information, account details, shipping information, order information, messages, and marketing preferences.
Information Collected Online
This may include device details, IP address, cookie identifiers, pages viewed, products viewed, cart activity, and checkout or purchase events.
Your Choices and Rights
Depending on your location, you may have rights to access, correct, delete, obtain, restrict, or opt out of certain uses or disclosures of personal information.
Our Commitment
Your privacy matters.
Anuri Activewear, referred to in this policy as “Anuri,” “we,” “us,” or “our,” is committed to handling personal information responsibly and transparently.
Scope of This Policy
This policy applies when you visit our website, create an account, make a purchase, contact us, subscribe to communications, participate in a promotion, or otherwise interact with our online services.
By using our website, you acknowledge that this policy is available to you. Where applicable law requires consent, we will request it before using certain cookies, tracking technologies, or marketing channels.
Policy Updates
We may update this Privacy Policy as our services, technologies, legal obligations, or business practices change.
The date at the top identifies the most recent revision. When appropriate, we may provide additional notice of material changes through our website, email, or another reasonable method.
Information We Collect
Information collected through your interactions with Anuri.
The information collected depends on how you interact with our website, the choices you make, and the services you use.
Information You Provide Directly
- Account information: Name, email address, telephone number, account credentials, saved addresses, and account preferences.
- Order information: Products ordered, billing address, shipping address, delivery details, transaction amount, and payment status.
- Communications: Emails, support requests, feedback, survey responses, and other messages you send to us.
- Content: Reviews, photographs, comments, or other content you choose to submit when those features are available.
- Marketing preferences: Email or SMS enrollment, consent records, unsubscribe choices, and communication preferences.
Information Collected Automatically
- Usage information: Pages viewed, products viewed, searches, links selected, cart activity, checkout activity, and purchase events.
- Device information: Browser type, device type, operating system, language, and similar technical information.
- Network information: IP address, internet service provider, referral source, and approximate geographic location derived from an IP address.
- Identifiers: Cookie identifiers, advertising identifiers, session identifiers, and similar online identifiers.
- Security information: Login activity, transaction-risk indicators, error reports, and information used to detect fraud or misuse.
Information Received From Other Sources
We may receive information from companies that help us operate our business, including:
- Payment and fraud-prevention providers
- Ecommerce and website-hosting providers
- Order-fulfillment partners
- Shipping and delivery carriers
- Analytics and measurement providers
- Advertising platforms
- Email and messaging providers
- Customer-support tools
- Product-feed and catalog providers
- Security and performance providers
Payment card details are processed through our payment providers. Anuri does not intentionally store complete payment-card numbers on its own systems.
How Information Is Used
Why we process personal information.
We use personal information for legitimate business, contractual, security, legal, and marketing purposes, including the following.
- Processing and fulfilling orders
- Providing shipping and delivery updates
- Managing customer accounts
- Providing customer support
- Processing returns, refunds, and claims
- Managing rewards and promotions
- Calculating tax and shipping charges
- Detecting fraud and unauthorized activity
- Protecting accounts and website security
- Improving website usability and performance
- Understanding product and customer engagement
- Measuring advertising and campaign performance
- Personalizing content and product recommendations
- Sending marketing where permitted
- Maintaining financial and business records
- Complying with legal obligations
- Establishing or defending legal claims
- Enforcing our policies and agreements
Service Providers
Companies that help us operate Anuri.
We disclose information to providers that perform services for us or support our business operations. Their handling of information is also governed by their agreements, privacy notices, and applicable law.
BigCommerce
BigCommerce provides ecommerce hosting, account, storefront, checkout, order, and reporting functionality.
Stripe
Stripe processes payments and may support transaction security, fraud detection, payment analytics, disputes, and related payment services.
Printful
Printful may receive order, product, recipient, shipping, and contact information necessary to produce and fulfill eligible products.
Shipping Carriers
Delivery providers may receive names, addresses, contact details, package information, and delivery instructions needed to transport and deliver orders.
Email and Messaging Providers
Providers such as Klaviyo may help us manage subscriptions, customer communications, marketing preferences, campaign measurement, and automated messages.
Advertising and Analytics Providers
Providers such as Meta and Google may help measure website activity, understand advertising performance, create audiences, and deliver more relevant advertising, subject to applicable privacy choices.
Catalog and Feed Providers
Providers such as Feedonomics may process product, inventory, pricing, and catalog information used to support advertising and shopping channels.
Security and Fraud Providers
Security providers may process transaction, account, device, network, and risk-related information to identify suspicious activity and protect our services.
Professional and Legal Providers
We may disclose information to accountants, insurers, auditors, attorneys, regulators, or other professional advisers when reasonably necessary.
Disclosure and Advertising
How information may be disclosed.
No Sale for Monetary Compensation
Anuri Activewear does not exchange customer lists or personal information for monetary compensation.
We may nevertheless disclose personal information to service providers, fulfillment partners, advertising platforms, analytics providers, government authorities, or other parties for the purposes described in this policy.
Advertising and Analytics
We may disclose identifiers, contact information, purchase information, device information, and online activity information to advertising and analytics partners.
This may be used for advertising measurement, attribution, audience creation, retargeting, campaign optimization, and personalized advertising.
Sale or Sharing Under California Law
Certain advertising-related disclosures may be considered a “sale” or “sharing” under California law even when no money is exchanged. “Sharing” generally includes disclosures used for cross-context behavioral advertising.
Where applicable, you may opt out by visiting our Your Privacy Choices page or emailing compliance@anuriactivewear.com .
Opting out of sale or sharing does not necessarily stop all advertising. You may continue to see contextual, general, or non-personalized advertisements.
Business and Legal Disclosures
We may disclose information when reasonably necessary to comply with law, respond to legal process, investigate fraud, protect rights or safety, enforce agreements, or complete a financing, merger, acquisition, reorganization, or sale of business assets.
Information You Direct Us to Share
We may disclose information when you request or authorize us to do so, including when you use a service or feature that connects with another company.
Cookies and Tracking Technologies
Technologies used to operate and understand our website.
Cookies, pixels, tags, software development tools, and similar technologies may be used depending on the services enabled on our website.
Essential Technologies
These technologies help operate core storefront functions such as account access, shopping carts, checkout, security, fraud prevention, and website preferences.
Analytics Technologies
Analytics tools help us understand site traffic, navigation, product engagement, errors, performance, and the effectiveness of website improvements.
Advertising Technologies
Advertising tools may be used to measure campaigns, attribute purchases, create audiences, retarget visitors, and deliver advertisements based on online activity.
Your Cookie Choices
Where available, you can use our cookie or privacy controls to adjust eligible technologies. You may also manage cookies through your browser.
Blocking essential cookies may prevent portions of the website from functioning correctly.
Meta Pixel and Advanced Matching
We may use Meta Business Tools, including the Meta Pixel, to measure activity, evaluate advertising performance, create audiences, retarget visitors, and improve marketing on Facebook, Instagram, and other Meta services.
These tools may process pages viewed, products viewed, searches, cart activity, checkout events, purchases, browser and device information, IP address, cookie identifiers, and similar activity data.
When Automatic Advanced Matching is enabled, certain information you enter—such as email address, telephone number, name, city, state, postal code, or country—may be transformed through a hashing process before transmission to Meta for matching, measurement, attribution, and advertising optimization.
Advertising technologies are used subject to applicable consent requirements and opt-out choices.
Global Privacy Control
Where required by applicable law, we treat a recognized browser-based opt-out preference signal, such as Global Privacy Control, as a request to opt out of covered sale or sharing for the browser or device sending the signal.
Some choices are browser- or device-specific and may need to be renewed after you clear cookies, use another device, change browsers, or use private browsing.
Security, Retention and Transfers
How we protect and retain information.
Information Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, misuse, alteration, destruction, or disclosure.
Measures may include:
- HTTPS-encrypted website connections
- Secure hosted checkout technology
- Payment-security and fraud-prevention tools
- Access controls and account authentication
- Service-provider security measures
- Operational reviews and account monitoring
No website, transmission, or storage system can be guaranteed to be completely secure.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including:
- Processing and documenting orders
- Supporting customer accounts
- Handling returns, disputes, and warranties
- Maintaining tax and financial records
- Preventing fraud and security incidents
- Complying with legal obligations
- Establishing or defending legal claims
Retention periods vary depending on the type of information, the service involved, and applicable legal or contractual requirements.
International Data Transfers
Anuri is based in the United States. If you access our website from another country, your information may be transferred to and processed in the United States or other countries where our service providers operate.
Privacy and data-protection laws in those locations may differ from the laws in your country. Where required, we and our providers use appropriate measures intended to support lawful international transfers.
Younger Users
Privacy of minors.
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If we learn that we collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.
We do not knowingly sell or share the personal information of consumers under 16 for cross-context behavioral advertising without the affirmative authorization required by applicable law.
A parent or guardian who believes a child provided information may contact compliance@anuriactivewear.com .
Your Privacy Rights
Choices that may be available to you.
Depending on where you live and which laws apply, you may have some or all of the following rights. Rights may be subject to verification, exceptions, and limitations under applicable law.
Access or Know
Request information about the personal information we collect, use, disclose, sell, or share.
Correction
Request correction of eligible inaccurate personal information.
Deletion
Request deletion of eligible personal information, subject to legal exceptions.
Portability
Request a portable copy of eligible personal information where required.
Opt Out
Opt out of eligible sale, sharing, targeted advertising, or certain profiling activities.
Limit Sensitive Information
Request limits on certain uses or disclosures of sensitive personal information where the right applies.
Withdraw Consent
Withdraw consent when processing is based on your consent, subject to applicable limitations.
Marketing Choices
Unsubscribe from promotional email or SMS communications.
Non-Discrimination
Exercise applicable privacy rights without unlawful discrimination.
To submit a privacy request, email compliance@anuriactivewear.com . We may need to verify your identity before completing certain requests. We will respond within the timeframe required by applicable law.
California Privacy Notice
California consumer privacy rights.
Where the California Consumer Privacy Act, as amended, applies to Anuri and your request, California residents may have additional rights concerning their personal information.
Available California Rights
- Right to know and access
- Right to request deletion
- Right to request correction
- Right to opt out of sale or sharing
- Right to limit certain uses of sensitive personal information
- Right to non-discrimination
How to Exercise Your Rights
Submit a request by emailing compliance@anuriactivewear.com .
To opt out of eligible sale or sharing, use our Your Privacy Choices page.
We may ask for information reasonably necessary to verify access, correction, deletion, or portability requests.
Authorized Agents
Where permitted, you may authorize another person or registered entity to submit a request on your behalf.
We may request proof of the agent’s authority and may ask you to confirm the request directly.
Opt-Out Requests
We generally do not require identity verification to process an opt-out request, although we may request limited information needed to identify the data covered by the request or prevent fraud.
Marketing Communications
Email and text-message choices.
Email Marketing
We may send promotional emails where permitted by applicable law and according to the preferences associated with your email address.
You may unsubscribe from promotional emails by using the unsubscribe link included in the message.
Unsubscribing from marketing does not prevent us from sending transactional or service-related communications, such as order confirmations, shipping notices, security messages, or account information.
SMS and Text Communications
If you enroll in an Anuri SMS program, you may receive recurring automated transactional or marketing text messages at the telephone number you provide.
Consent to receive marketing text messages is not a condition of purchase. Message frequency may vary, and message and data rates may apply.
Reply STOP to opt out of marketing text messages. Reply HELP for assistance or email compliance@anuriactivewear.com .
Carriers are not responsible for delayed or undelivered messages.
SMS Enrollment Representations
By enrolling in an SMS program, you represent that you are the subscriber or an authorized user of the telephone number provided and that you meet the minimum age or authorization requirements applicable to the program.
Text communications may include:
- Order confirmations
- Shipping notifications
- Account or security alerts
- Customer-service messages
- Promotional offers
- Cart or browsing reminders
Questions about your information?
Contact Anuri Activewear for questions about this Privacy Policy, your privacy choices, or a request involving your personal information.