Privacy Policy

Last updated: November 17, 2025

Your Privacy.

Anuri Activewear (hereinafter referred to as "we," "us," or "our") is dedicated to the protection of your personal information and your right to privacy. This Privacy Policy details the methods by which we collect, utilize, retain, and secure your information when you access our website, complete a purchase, or otherwise engage with our services.

Your use of our website constitutes your acceptance of the terms outlined within this Privacy Policy.

Revisions To This Privacy Policy.

We may update this Privacy Policy. Changes will be noted by revising the date at the top. For material changes, we will provide additional notice (e.g., website statement, notification). We encourage regular review to stay informed about our practices and rights.

Information We Collect.

We collect several distinct categories of information from you to ensure we can both provide and continually improve the quality and functionality of our services, tailoring your experience to be as relevant and seamless as possible. This collection is crucial for operational effectiveness, personalization, and security.

The types of information we gather include, but are not limited to, the following:1. Information You Directly Provide to Us

This information is collected when you actively and voluntarily engage with our services, such as:

Account and Profile Data: When you create an account, register for our services, or update your profile, we collect details such as your name, email address, postal address, phone number, password, and other unique identifiers.
Transaction and Billing Information: When you make a purchase or subscribe to a service, we collect necessary payment details (like credit card numbers and billing addresses), though sensitive payment information may be handled by third-party payment processors.
Communications and Customer Support: We retain records of your communications with us, including emails, chat transcripts, and other correspondence, when you reach out for support, provide feedback, or participate in surveys.
User-Generated Content: Any information you choose to submit, such as reviews, comments, photos, or other content posted to our services.

Information Collected Automatically

When you access or use our services, certain information is automatically logged, often through technologies like cookies, web beacons, and similar tracking tools:

Usage and Log Data: Details about how you use our services, including the pages you view, the time and duration of your visits, the links you click, and other actions you take.
Device Information: Information about the device you use to access the services, such as the hardware model, operating system version, unique device identifiers, and mobile network information.
Location Information: Depending on your device settings, we may collect precise or approximate geolocation information to enhance service features, like finding nearby store locations or calculating shipping costs.
Internet Protocol (IP) Address: Your IP address is collected to allow us to communicate with your device and for general location determination, security, and analytical purposes.

Information Collected from Third Parties

We may receive information about you from other sources, including:

Service Providers: Third parties who assist us with data processing, analytics, or other business functions.
Social Media Platforms: If you link your account with a third-party social media service (e.g., logging in via Facebook or Google), we receive information according to your settings on that platform, which may include your public profile information.
Partners: Information from business partners who offer co-branded services or engage in joint marketing activities.

Stripe (Payments, Fraud Detection, Analytics)

We utilize Stripe for payment processing, analytics, and comprehensive fraud prevention. Stripe may collect certain information, including device identifiers, IP addresses, browser details, and data concerning user interaction. This collected information is used by Stripe solely to operate and continually improve their services.For detailed information, please refer to Stripe’s Privacy Policy:

https://stripe.com/privacy

Printful (Order Fulfillment)

To process and ship your order, we share your order details (including product selection, shipping address, and name) with our fulfillment partner, Printful. Printful uses this data solely for the purpose of fulfilling your order. You can review Printful's Privacy Policy here: https://www.printful.com/policies/privacy

The collection of this data is essential for purposes such as service delivery, performance monitoring, security and fraud prevention, internal analytics, and ensuring a personalized and functional user experience.

How We Use Your Information.

We utilize your information for the following purposes:

To process and fulfill orders.
To provide comprehensive customer support.
To communicate updates regarding your order status.
To detect and prevent fraudulent activities.
To enhance the performance and functionality of our website.
To personalize your overall shopping experience.
To disseminate marketing communications (contingent upon your explicit opt-in).
To ensure compliance with all applicable legal and regulatory requirements.

Sharing Your Information

We do not sell personal information.

We share information exclusively with trusted service providers essential for the operation of our business, including:

Payment processors (Stripe)
Fulfillment providers (Printful)
Shipping carriers
Website hosting platform (BigCommerce)
Analytics providers
Marketing and advertising platforms
Fraud detection tools
Email marketing services

Each provider is contractually obligated to protect your data and utilize it solely for the specific service for which they have been retained.

COOKIES AND TRACKING TECHNOLOGIES

We utilize cookies and analogous technologies for the following purposes:

To maintain items within your shopping cart.
To enhance overall website functionality.
To facilitate analytical processes.
To deliver targeted and personalized advertisements.
To implement fraud prevention measures.
To identify and recognize repeat visitors.

Please note that while you have the option to disable cookies within your browser settings, doing so may result in certain parts of the website not operating correctly.

DATA SECURITY

We employ the following measures to protect your information:

HTTPS encryption
Secure checkout procedures
Stripe’s PCI-compliant payment infrastructure
Strict access controls
Advanced fraud detection tools
Periodic security reviews

While no system can offer absolute security, we implement all industry-standard precautions to safeguard your data.

DATA RETENTION

We retain your data only for the period essential to:

Fulfill your order
Comply with legal requirements
Resolve disputes
Maintain comprehensive business records

You may submit a deletion request at any time (refer to Section CCPA/CPRA).

PRIVACY OF MINORS

Our website is not intended for use by children under the age of 13. We do not knowingly collect personal information from minors.

INTERNATIONAL CUSTOMERS

If you access our site from outside of the U.S., please be advised that your information may be transferred to and processed within the United States. Your continued use of our site constitutes consent to this data transfer.

YOUR PRIVACY RIGHTS

Depending on your geographical location, you may be entitled to the following rights:

Access your personal data.
Rectify inaccurate information.
Erase your personal data.
Opt out of marketing communications.
Object to the sharing of your data.
Request a copy of your personal data.
Restrict the processing of your data.

Submit requests to: compliance@anuriactivewear.com

We will respond within the legally required timeframe.

CALIFORNIA RESIDENT RIGHTS (CCPA/CPRA)

If you are a resident of California, you are afforded additional rights, which include:

The Right to Know the specific pieces of personal information that we collect.
The Right to Request the deletion of your personal information.
The Right to Opt-Out of the "sharing" of your data (specifically for cross-context behavioral advertising).
The Right to Request the correction of inaccurate personal information.
The Right to Limit the use and disclosure of sensitive personal information.

Please note that we do not "sell" personal information. You may exercise these rights by submitting an email request to: compliance@anuriactivewear.com

For residents of California, a link titled “Your Privacy Choices / Do Not Sell or Share My Information” has been provided.

EMAIL MARKETING

You will only receive promotional emails upon voluntary subscription. You retain the right to unsubscribe at any time by utilizing the "unsubscribe" link provided within each email communication.

SMS Marketing and Text Communications

By subscribing to receive text notifications, updates, or marketing messages from Anuri Activewear (the “SMS Program”), you consent to the receipt of recurring automated promotional and personalized marketing text messages, which may include cart reminders, order updates, and special offers, delivered to the mobile number you have provided. Agreement to receive automated marketing text messages is not a prerequisite for completing a purchase.

Message frequency is variable. Standard message and data rates may be applicable. Carriers bear no liability for messages that are delayed or undelivered.

You retain the right to unsubscribe at any time by replying STOP to any text message disseminated by us. Upon transmitting STOP, you will receive a confirmation message, and no further marketing texts will be sent. To request support or assistance, please reply HELP or contact us via email at compliance@anuriactivewear.com.

By opting into the SMS Program, you formally affirm that:

You are either the current subscriber or an authorized user of the mobile number provided.
You are eighteen (18) years of age or older, or possess requisite parent/guardian permission.
You understand that your personal information will be managed in accordance with the stipulations outlined in our Privacy Policy.

We may utilize SMS communications for the following purposes:

Order updates
Shipping notifications
Account alerts
Promotional marketing messages
Abandoned cart reminders
Customer service notifications

Contact Us

Should you have inquiries regarding this Privacy Policy or the management of your information, please contact us at: compliance@anuriactivewear.com